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Investor Relations

Clinical Precision Meets
High-Performance SaaS.

25 years of practitioner tenure. 10,000+ development hours. A $21B+ market with no dominant operating system and a capital-efficient go-to-market built around the operators who will evangelize it.

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Founder Expertise

25 Yrs

Target Market

$21B+ TAM

High-end medspas, day spas, and longevity clinics — a $21B+ segment with no dominant software OS and <3% penetration.

Go-To-Market

Founding 50

High-retention, operator-led product validation model. Founding operators become advocates — not churn statistics.

25+ Years In The Trenches
Extensive experience spanning clinical practice, spa and medspa management, facility launches, and practice consulting.
Prestige Brand & Distribution Authority
Former educator and brand representative for industry icons, including Circadia, Eminence Organic Skin Care, and Dr. Murad.
SaaS & Platform Fluency
Direct operational experience within beauty and grooming tech platforms (including barbering application management), bridging the gap between software architecture and clinic workflows.
“I didn’t design AURA as an outside tech team looking in. I built it because I spent 25 years experiencing the exact operational pain points our operators face every single day.”
— Karena Zolner, Founder & CEO, Software by Jade
$21B+
US Aesthetic & Wellness IT Market
<3%
Software Penetration in Luxury Segment
88%
Operators Still on Generic Tools
10,000+
Dev Hours Before First Dollar Raised

Why Now?

The Evolution Gap:
From Paper to Fragmentation.

First-generation aesthetic software was built by software engineers simply replacing pen and paper. While revolutionary a decade ago, today’s practices are trapped in a fragmented web of disconnected, overpriced single-point tools that don’t talk to each other — wasting clinical hours, driving up software overhead, and frustrating patients. AURA replaces the chaos with a unified, end-to-end OS designed by practitioners, for practitioners.

Pitch Deck & Strategic Model

Request confidential access.

Confidential. NDA-protected. No unsolicited follow-up.